Mesa Diablo Logo

I was commissioned to produce a logo for a Mexican Restaurant and bar in Florida.  The client wanted a “modern” but “traditional” look (which doesn’t make sense but I think I know what he meant!) The font I designed was based on a font used by an old Spanish Missionary. The mask  element I created from scratch in illustrator by simply playing around with shapes and paths.  I usually sketch first, but it sometimes just as effective to jump headlong into these things without the usual prep!

Here’s the final design and a few logo variants I presented.

Final Version

variant 1

variant 2.